Full Research Solutions

Research Design

 
  • Send briefing template to client.
  • Receive full briefing / RFQ ( Request for proposal).
  • Client meeting- discuss project details.
  • Confirm project objectives and suitable methodology.
  • Research Project Design.
  • Send proposal to client ( technical and financial proposal).
  • Client approval & Kick off.

Data Collection


  • Questionnaire Design
  • Questionnaire revision by client and fine-tuning before field.
  • Pre-survey brief of local supervisors and interviewers.
  • Programming of questionnaire ( +/- hosting); ConfirmIT, Decipher, Qualtrics, Surveymonkey,Voxco, etc.
  • Printing questionnaire ( for PAPI surveys & F2F Qual sessions).
  • Pilot interviews.
  • Post pilot briefing (review short falls, contingencies and difficulties Etc.)
  • Launch full survey.
  • Recruitment respondents –quotas (approaching- screening- appointment).
  • Interviewing of respondents.
  • Payments of incentives.
  • Quality checking & recalls.
  • Coding of Open Ends ( all quant).
  • Periodical field updates.

Data Processing & Data Delivery


  • Hosting & programming of questionnaire before field ( for online, CAPI surveys); ConfirmIT, Decipher, Qualtrics, Voxco, etc.
  • Program & Data entry during / after field ( for PAPI).
  • Quality checking, cleaning, validation and checkup.
  • Recall Respondents for inconsistent data- if needed.
  • Coding of Open Ends ( all quant interviews).
  • English Transcription ( all qual interviews).
  • Sending Final Deliverables (Field&Tab: data only).
  • Periodical data patches during field.
  • Final Raw data table to client ( after field).
  • English Typed Transcripts to client (Qual sessions- During and after field).

Analysis & Report Writing

 
  • Data Analysis ( below some analysis methods used for quantitative studies).
  • Segmentation.
  • Regression.
  • TURF.
  • Max-diff.
  • Conjoint/Discrete Choice Analysis.
  • other.
  • Qualitative/ Content Analysis ( for qualitative studies).
  • Preliminary report (mid-field).
  • Full report with comments and recommendations.
  • Sending Final Deliverables (Full Research Solution: data + full report).

Final Deliverables & Presentation

 
  • Power point presentations.
  • Interactive Dashboards (Online & Offline Dashboards); very useful for long term/ tracker studies.
  • Face to face presentation/ Oral Presentation.
  • Online Presentation (if F2F is not relevant to client).
  • Receiving client comments.
  • Answering client queries.
  • Sending final revised report- if needed.